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Clear Accurate Insightful nelson report check mark PUBLIC OPINION RESEARCH

About The Nelson Report

Our Firm

The Nelson Report is a public opinion survey research firm based in Salem, Oregon. We specialize in public opinion polling for school districts, local governments, businesses and trade associations. The Nelson Report has been conducting public opinion research since 1980, making us 35-year veterans at what we do. Our decades of work in public opinion polling have allowed us to develop and refine a research process specifically tailored to help our clients achieve their desired outcomes, particularly at the ballot box. Our surveys provide our clients with clear, accurate and insightful information.

To learn more about our unique procedure please view the methodology section.

Our Team

The exceptional results that we achieve for our clients are driven by our devoted team.

Mark Nelson, Principal & Founder

Mark Nelson founded The Nelson Report in 1980, specializing in public opinion survey research for school districts, local governments, business and industry groups, statewide ballot measures and political campaigns. With over 35 years of experience in survey research and polling across the Pacific Northwest and the US, Nelson has refined and perfected the unique methodology and strategies that make Nelson Report data so reliable and insightful. Each survey produced by The Nelson Report is overseen and approved by Nelson.

Melissa Martin, Survey Research Director

Since 2001, Melissa Martin has conducted survey research for The Nelson Report. She oversees questionnaire design, analysis and presentation of results to The Nelson Report clients. Ms. Martin is a respected industry professional who regularly presents at statewide and national conferences on the importance of survey research, understanding demographic profiles, and how to use survey research data to deliver specific messages to specific demographics.

J.L. Wilson, Principal

J.L. Wilson is the newest member of The Nelson Report team, joining the firm in 2014 with a 16-year history in public affairs including most recently Senior Vice President of Government Affairs for Associated Oregon Industries, the state’s largest and most influential business organization. Says Wilson, “For 16 years I have been a prolific consumer of polling and survey research services, and for 16 years, The Nelson Report consistently delivered a superior product.” Wilson works with clients on survey development, project management and presentation of results.

Alicia Givens, Field Operations Manager

All of The Nelson Report’s fieldwork is conducted in-house, and Alicia Givens is the professional who makes it happen. She runs The Nelson Report’s call center and is responsible for the hiring and training of Nelson Report interviewers. Ms. Givens ensures quality control and that all survey policies and procedures are adhered to for the duration of each survey project. She has overseen all of The Nelson Report’s fieldwork and quality control since 2005.

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Some of the clients who have benefited from The Nelson Report experience

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