Here are a few roadblocks that school districts and local governments run into when trying to pass a bond measure or finance levy. With 35 years of experience, it’s safe to say we’ve seen pretty much everything…
- Not understanding who the voters in your community are and what your specific demographic profile looks like.
- Proceeding forward with a money measure without testing community support or tax impact.
- Using or delivering messages that have not been properly tested.
- Unreasonable cost to taxpayers.
- Tearing down buildings and facilities that the local community has strong sentimental attachment to.
- Assuming there won’t be an organized opposition campaign.
- Not knowing what other competing money measures may be on the ballot at the same time.
Just remember, a measure is only as strong as its weakest component.
Make sure you do your research. Nelson Report will help you navigate these tricky issues.
If your measure contains any of these provisions, proceed with extreme caution and make sure you have the research in hand that indicates solid voter support. If the community believes you’re adding components that aren’t priorities, your election night party will be a somber affair.