Accurate 
The Nelson Report specializes in survey research to help school districts, local governments, businesses and industry groups to achieve their finance, communications and policy objectives.
- Telephone survey research is the most efficient method of collecting information about a large community of people. It provides opinions from a small representative subset of a community to generalize the whole.
- Telephone survey research elicits more honest responses from respondents because the survey questionnaire is administered by a third party.
- Survey research will test general community or voter perceptions of the client, whether it’s a school district, community college, local government or local employer.
- For school districts and local governments, survey research will test support for bond measures/operating levies as well as what possible components of the measure are supported by voters.
- Survey research assists in determining whether there are messages or perceptions that positively/negatively impact community or voter support for local or statewide measures.
- Survey research is the foundation of any well-executed campaign. It forms the basis of initial decision-making, the development of key messages, the development of key components of any measure, and in the overall management and execution of a campaign.
- In short, any campaign without survey research is simply premised on guesswork.
