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Clear Accurate Insightful nelson report check mark PUBLIC OPINION RESEARCH

Why Conduct Survey Research?

The Nelson Report specializes in survey research to help school districts, local governments, businesses and industry groups to achieve their finance, communications and policy objectives.

  • Telephone survey research is the most efficient method of collecting information about a large community of people. It provides opinions from a small representative subset of a community to generalize the whole.
  • Telephone survey research elicits more honest responses from respondents because the survey questionnaire is administered by a third party.
  • Survey research will test general community or voter perceptions of the client, whether it’s a school district, community college, local government or local employer.
  • For school districts and local governments, survey research will test support for bond measures/operating levies as well as what possible components of the measure are supported by voters.
  • Survey research assists in determining whether there are messages or perceptions that positively/negatively impact community or voter support for local or statewide measures.
  • Survey research is the foundation of any well-executed campaign. It forms the basis of initial decision-making, the development of key messages, the development of key components of any measure, and in the overall management and execution of a campaign.
  • In short, any campaign without survey research is simply premised on guesswork.

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Some of the clients who have benefited from The Nelson Report experience

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